New Trend: Forever bracelets at Elaine B Jewelry

Friendship bracelets have come a long way since childhood. Instead of the summer camp classics, the newest trend of the last few years is the forever bracelet, a delicate and glam version that shares the same sentiment of connection.

Forever bracelet bars are popping up across the country, with jewelers offering customers the opportunity to choose from a variety of chain styles and add-on charms to create their own special statement. Instead of using a clasp, the chain is welded onto the wearer. Hence the “forever” part, although of course they’re not exactly permanent.

For a couple of months, my friends Linda and Ellen talked about getting the bracelets together. Ellen learned about forever bracelets from posts on Instagram, where popular shops like Catbird in NYC have been on top of the trend for the last few years. Still, a quick trip to New York isn’t very feasible, even in non-COVID times.

Some weeks later, Ellen found Elaine B Jewelry in Ferndale, which appears to be the only jeweler in the state so far that is offering the forever bracelet experience. They also offer anklets! We made plans for a Saturday afternoon to get bracelets, lunch, and of course a stop by Detroit Cookie Co. for treats.

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